KEYSTONE LIGHT "CAN HUNT" INTEGRATED PROGRAM

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I directed the creative development of this integrated program for Keystone Light which was based on a limited-edition orange beer can and invited consumers to "find it, mount it, and show it off," which they did en masse.

• 2012 Gold Reggie, National Consumer Integrated Marketing Campaign (budget under $1mm)
• 2012 Silver District Addy, Interactive Multimedia, Consumer

Consumer testimonials:

"These go for like 25 bucks a piece on Ebay, so that's like winnin'- fuckin'- the Lotto."

"Say what you will, but these folks have not only saved the world, but saved the human mind."

Deer Trophy Mount

Fish Trophy Mount

Sasquatch Trophy Mount

Custom Trophy Mount Case